Fresh Soil - Embarking on our journey
|Looking at creating hubs of distributors across Africa|
|Nicky Kolenda, Fresh Soil, email@example.com|
|March 4, 2021|
It was open for dreaming as I lay on my back for six weeks after breaking my ankle. What seemed like something so small revealed that there was actually a bigger picture that lay in waiting.
The taste and goodness were like nothing that I had ever experienced before in my own country back in South Africa.
My best friend shared in birthing the vision of sourcing ethically and sustainable clean food. Together, we started Fresh Soil Products out of our home sharing ideas and dreaming of good food. This led us on a quest of finding food that was free from harmful pesticides, naturally grown free-range grass-fed protein. We established our online store for selling locally sourced healthy food products to our local community.
It was early on into pioneering the business when our first calls came through from integrated doctors that commissioned us to find their terminally ill patients ethical foods. At this point, we knew we were standing on holy ground and that we had a moral obligation to run with the vision.
This vision progressed to exporting proudly South African products abroad. We preselected a range of health supplements in nutraceutical form to take to the export market. We started our strategy in China and continued to visit 10 countries thereafter on various trade missions and food expos. These expos were funded by the “Department of trade and industry”, and “Wesgro” (which supports small businesses entering the export markets).
Our company is owned by two woman and we have pioneered this space for 5 years. We are consciously on the lookout and have various consultants contracted to us. They help improve our business model by contributing to our business by actively sharpening our marketing tools and systems, and strategies.
We are looking at creating hubs of distributors across Africa. We will provide resources and give access to marketing tools designed to assist business owners to reach their customers with the support of our industry knowledge.
There is an ancient proverb that says give a man a fish and he will eat for a day. Teach a man how to fish and you feed him for a lifetime.
To learn more watch our video