How can we eat delicious high-quality melons all year round ?
|OriGene Seed’s Open Day was dedicated to introducing a new brand of melons|
|August 3, 2021|
Even a pandemic can’t stop the innovative spirit sweeping OriGene Seeds. OriGene Seeds is one of the world’s leading Cucurbit breeding companies, particularly melons and watermelons.
As visitors approached the Demo area they were greeted with huge signs inscribed with “365” – since OriGene Seeds chose to devote the Open Day to introducing their ‘365’ brand. There are four new types of melon, making it possible to supply fresh melons to consumers all year round. Ron Ziv, OriGene’s VP Marketing & Sales, told us: “our new melon varieties are the result of a prolonged process of acclimatization of leading Melon segments, and design of a growing protocol that will enable raising of different varieties in various Israeli climate zones over the year.”
OriGene Seed’s newly developed melons are meant to provide the market with fresh, tasty melons all year round. The new melon types are:
Justin – Orange Cantaloupe melon with long shelf life
Ruby – the familiar market variety (Annanas type)
Punto – Spanish type melon with a great look
Delicia – with a deep yellow color and great taste
Each melon was labeled so that consumers could identify their favourite melon, and then purchase it when it arrives at stores and markets.
OriGene Seeds is preparing for the introduction of these products across the entire value chain:
- Retail chains – to become familiar with the product and its benefits. They will then display the products to consumers at a central location, so that customers will be impressed and return to purchase.
Even though OriGene Seeds is a seed company rather than a retailer, they clearly understand market needs, and therefore endeavour to communicate their messages in various ways: producing image videos to present products in depth via social media, providing access to opinion leaders/makers sellers; labeling products to make them easier to spot, with the aim of turning products into a “brand-name” that people will seek and wish to purchase.
OriGene Seeds is a world leader in the Cucurbit segmentation, primarily in watermelons and melons. Dr. Eyal Vardi, the company’s founder and owner, who has overseen its development and advancement, is a renowned leader in breeding watermelon and melon varieties, backed by Origene’s professional melon breeders, who constitute the company’s core of growth. The quality of products the company presents to domestic and world markets is are outstanding by all standards.
Dr. Vardi: “Our melons reach every corner of the world, and suit every taste. For example, our Kirkash melon is sold in Turkey. In North America cantaloupe rules. Our Punto, a unique spotted melon, is on its way to becoming a best seller in Central and South America and in Europe, while our Mimo variety is sold in Spain.
For more info contact us at: email@example.com
Or visit our web site: https://www.origeneseeds.com/public/