IPM ESSEN 2014 32 The 32nd International Plant Fair in Essen in 2014 was characterized by another rise in the internationality, more decision takers as well as a greater interest in the Technology section.
The world's premier horticultural fair which was this year opened by Dr. Hans-Peter Friedrich, Federal Minister of Agriculture and Food, not only showed an undiminished high level of ordering activities but, to an increasing Extent, was also a platform for maintaining contacts and for networking.
1,554 Exhibitors from 45 countries presented to around 57,000 trade visitors from over 100 nations products and services from the entire value added chain: from plants Via technology, floristry and equipment right up to the point of sale.
The Israeli nurseries that took place in the fair were:HISHTIL,Ringel,Isaacson,Cohen ,Hochberg, Jaldety,Danziger & Nir.
Networks and Establishing Contacts As far as the visitors' objectives were concerned, maintaining and consolidating business contacts as well as networking were right at the top of the ranking. International associations used the fair for their meetings.
The European Tree Nursery Reception which was jointly organised by Bund deutscher Baumschulen (BdB - "Federation of German Tree Nurseries"), the European Nursery-Stock Association (ENA) and Messe Essen gave its premiere .Showcase for New Products and Innovations As is tradition, innovative new plant breeds were honored at IPM ESSEN.
In total, 56 Plants had taken part in the Innovation Showcase. Seven of them are allowed to bear the title of an "IPM Innovation 2014".
The Pelargonium grandiflorum "pac Bermuda Pink, Regbepi" from Elsner pac from Dresden was distinguished in the "Bedding and Balcony Plants" category and the Erysimum Hybride "Winter Party" from Kientzler from Gensingen in the "Spring-Flowering Plants" category. Moerheim New Plant from the Netherlands won in the "Flowering House Plants" category with the poinsettia called Euphorbia pulcherrima willd. Ex Klotzsch Princettia ® Pearl and Plantipp also from the Netherlands in the "Tub Plants" category with the Dianella revoluta Coolvista ® (Allyn-Citation). The Kalanchoe Interspecific Hybride Queen® from Knud Jepsen from Denmark was chosen in the "Cut Flowers" category and the Betula pendula "Magical Globe" from Kolster from the Netherlands in the "Woody Plants" category. The expert jury honored the Basil Tree from HISHTIL from Israel with a special prize Flower Office")."
Informative Supporting Programme Was Convincing In his speech during the opening ceremony for IPM, Hans-Peter Friedrich, Federal Minister of Agriculture, had thus also emphasised the great importance of urban greenery for an environment worth living in: "Cities would only remain inhabitable if there were enough greenery. Well-maintained green areas and parks raise the quality of life and increase the values of plots of land and properties.
" IPM ESSEN 2015 Will Be a Permanent Fixture in the Calendar of Fairs Even now, 93 percent of the visitors and 96 percent of the exhibitors have already decided that they will participate in IPM ESSEN in 2015 as well. The next edition of the International Plant Fair will take place at Messe Essen on January 27 - 30, 2015. .
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