International Asparagus Days, a successful first edition |
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The asparagus “niche” attracted 2,100 highly specialised visitors to Cesena Fiera, 38% of whom were from abroad | ||||||
October 24, 2018 | ||||||
The 2018 edition of the International Asparagus Days, held at Cesena Fiera from 16 to 18 October and organised in collaboration with experts and consultants Luciano Trentini and Christian Befve, was a huge success. Consisting of four parts – exhibition, conferences, field tests and guided visits - it attracted the global asparagus industry to Cesena. The two-day trade fair was attended by about 2,100 people, with a large number of visitors from abroad, accounting for 38% of the total. In addition, on the third day, about 200 professionals participated in the technical visits that took place in Emilia-Romagna and Veneto. The highlight of this first edition of the event was the conference programme of the first two days. Four round tables and about 15 speakers from all over the world – Italy, China, France, Germany, Mexico, Peru and Switzerland – offered a comprehensive overview of the asparagus supply chain: these are the key elements of a successful event that has always welcomed a full audience and provided important information on the sector, from production to marketing.
Asparagus consumption in Europe Renzo Piraccini, President of Cesena Fiera, has analysed the trend and has a positive outlook for the future: ‘This first Italian edition of International Asparagus Days proves that a highly specialised vertical trade fair with international appeal is an extraordinary opportunity for the sector. The strengths of this event are its unique format, which combines four types of activities (exhibition, conferences, field tests and technical visits) and Cesena Fiera’s distinctive features, with its know-how and expertise thanks to Macfrut, along with the availability of a test field for field technologies.’ In the next few days, Cesena Fiera, Christian Befve, Luciano Trentini and the entire organisation team will be busy defining the future of this event, a possibility that has attracted much attention worldwide. |
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