Fruit Attraction 10th Anniversary to be 16% Bigger

With 70,000 trade professionals from 120 countries are expected to attend this established international business meeting in a key month for planning the season.
April 12, 2018
Fruit Attraction 10th Anniversary to be 16% Bigger (Enlarge)

Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry, organised by FEPEX and IFEMA, is expecting even more exhibitors to occupy 16% more exhibition space at its 10th edition, which is scheduled to take place from 23 March to 25 October. These forecasts were made yesterday after the first space allocation meeting. The meeting will continue assigning spaces in the producers’ area until Wednesday, and then resume next week for the auxiliary industry.

 

Before choosing the spaces, the Organisers’ and Advisory Committee of Fruit Attraction met to discuss the excellent prospects in terms of participation in the next edition. So far, at the end of the first subscription period, the floor space has already grown by 10% compared to the same period last year, totalling more than 45,000 square metres, with an expected increase of 16%.

 

In 2018, several areas have been strengthened, such as Organic Hub, devoted to companies that produce organic fruits and vegetables in Hall 6; the Smart Agro area, in Hall 7, which focuses on the use of new technologies and connectivity to increase agricultural productivity, and the Nuts Hub, where the spotlight is on nuts. This time, the traditional Pasarela Innova and Foro Innova will share the same location: The Innovation Hub is an area for innovation and new business ideas in the sector. This year, the flower and plant industry will be joining Fruit Attraction with Flower&Garden Attraction.

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