FRUIT LOGISTICA Berlin - Great business in the anniversary year

February 16, 2017
FRUIT LOGISTICA Berlin - Great business in the anniversary year (Enlarge)

More than 75,000 management-level trade visitors from over 130 countries – 5% increase in number of visitors – Trade visitors and exhibitors report positive business results

Berlin, 15 February 2017 – More than 75,000 trade visitors – 5% more than last year – from over 130 countries experienced a unique global gathering of the fresh produce industry from 8 to 10 February 2017.

According to Messe Berlin CEO Dr. Christian Göke: "FRUIT LOGISTICA 2017 marked another milestone in its 25th anniversary year. Even more important than the increase in the number of visitors is the optimism in the sector – which was clearly noticeable in the exhibition halls on all three days of the fair."

More than 3,100 exhibitors from 84 countries presented a comprehensive market overview of the fresh produce sector. Along with negotiating and concluding business transactions, exhibitors emphasised the importance of global interest in the trade event.

Highly satisfied exhibitors and trade visitors

Some 87% of exhibitors said their overall impression of FRUIT LOGISTICA 2017 was good or very good.

The three days of FRUIT LOGISTICA offered many opportunities to set the stage for a successful business year. Some 43% of exhibitors signed business deals during the trade fair; 86% expect follow-up business to range from satisfactory to very good.

Maintaining customer relationships, showcasing companies and generating new business are some of the main objectives set by FRUIT LOGISTICA 2017 exhibitors.


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