Agriculture Ministry to Encourage Children to Eat Healthy Snack Foods.
Surveys show that increased fruit and vegetable consumption would come at the expense of less healthy snack foods.
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The Agriculture Ministry has launched a campaign to encourage children to snack on fruits and vegetables between meals.
The advertisements are set to replace a previous campaign that angered many food manufacturers because they warned about the high levels of sugar, oil and salt contained in many packaged foods.
Surveys show that increased fruit and vegetable consumption would come at the expense of less healthy snack foods.
The new campaign is called “half and half,” and encourages consumers to fill half their plate with vegetables and fruits.
The ministry hopes to increase fresh produce consumption and strengthen farmers in the process.
A survey found that most parents – 60% – make no special effort to encourage their children to eat more fruits and vegetables. Six percent of parents feed their children no vegetables at all.
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