Will the Plant-made Egg Take on the World?
The groundbreaking plant-made egg obtains investments from various sources
The plant-made egg is set to take the world, as Li Ka-shing, Asia’s richest man invests in Hampton Creek, the San Francisco firm, 23 million USD. Not only the richest man in Asia backs this company, it is already backed by Peter Thiel, Paypal billionaire, and Bill Gates.
Hampton Creek sells products in Whole Foods Market and plans international expansion.
A radical ‘artificial egg’ made from plants is about to go global after the US firm developing it revealed major backing from Asia’s richest man.
Made from plants, it can replace eggs in everything from cakes to mayonnaise – without a chicken ever coming close to the production process.
Hampton Creek’s products are already sold in Whole Foods in California, and now the firm plans to expand worldwide.
The powder is a special blend of plants, including beans and peas. This year, the firm announced it obtained 23 million USD in funding.
Backers include Jerry Yang, Yahoo co-founder and Mr. Li Ka-shing, Asia’s richest man. Mr. Li Ka-shing, who is estimated to be worth $28.8 billion, said he believed the firm had huge potential.
In the last three months, the company has also signed partnership agreements with 6 Fortune 500 companies, including some of the largest food manufactures and retailers in the world, although the company is keeping their names secret until products go on sale.
‘Technology enables everyone to have more options to better our future together,’ he said.
‘To keep up with all the demands for the growing global population, we need to be more efficient, more environmentally friendly, and have more quality and affordable choices.
Josh Tetrick, Hampton Creek CEO and founder said, ‘We live in a time where the unhealthy choice is dirt cheap and convenient, and the healthy choice is pricey and inconvenient.’ When my Dad walks the grocery aisles to buy mayo or chocolate-chip cookies or eggs, the inputs that make them possible often come from bizarrely unhealthy places.
‘Our goal has always been to build a company that brings healthier and affordable food to everyone, everywhere.’
Via Daily Mail Online, published on February 17, 2014. Click here for the original article.
