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Interpoma, the Only Event in the World Dedicated to Apples, to be Opened Soon

The coming Interpoma trade show will focus on new apple trade strategies

This unique biennial Interpoma trade show focuses solely on the growing, preservation and marketing of apples. Interpoma will take place from 20th to 22nd of November 2014 at the Fiera Bolzano exhibition centre (South Tyrol/Italy). The number of exhibiting companies rises this year, with over 400 exhibitors from 20 different countries. New apple varieties, new mutations, new methods for protecting apple trees, new machinery and equipment, new products will be showcased.


The Interpoma trade show takes place every two years, and with every edition the number of exhibiting companies rises: this year will feature a full house, with 400 companies from 20 countries.

 

This year, new strategies will be suggested at Interpoma this year due to expected overproduction of apples throughout Europe, according to forecast during Prognosfruit 2014, the annual convention organized by WAPA, the “World Apple and Pear Association”, held in Istanbul from 6-8 August this year, during which the international forecasts for apple production were presented.

The most important apple cultivation area in all of Europe is located in South Tyrol, with its capital city Bolzano (Trentino-South Tyrol covers 70% of apple production in Italy and 15% of the production in Europe), which offers the ideal setting for Interpoma. This trade show takes place in a two-year cycle. In 2012, Interpoma attracted 374 exhibitors from 17 different nations, and 16,017 professional visitors from over 60 different countries.

 

The event with the name “The apple in the world” is unique throughout the world and became a “must” for insiders in the sector. This is an ideal forum for obtaining information about the latest trends, selections, and products.
It is estimated that 2014 will set the new record of the last ten years, with a European production of approximately 11.9 million tons (9% more than 2013 and 12% more than the average over the last three years.

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