Market Friendly Vegetable Size and Colour Diversity
|OriGene Seeds is developing varieties per different geographical markets requirements|
|Ofir Elasar , VP Marketing Sales and Business Development, OriGene seeds|
|November 19, 2017|
With last year events affecting the Israeli seed industry – “OriGene seeds” has become the largest Israeli owned seeds company and keep it growing year by year with putting it focus on most competitive vegetable seeds market as: North America (USA /Mexico), Latin America (Brazil, Argentina, Colombia) while business are also booming in other emerging markets as East Europe, Asia and Africa. The fast grow and increasing activity been support by “FORTISSIMO” a capital venture found that acquired 50% of the company on 2015.
The intensive support from “Fortissimo” provide “OriGene Seeds” capability to expend development efforts and recruit talented R&D (breeders) in addition to building a new modern plant and Lab. In addition to explore new market segments with different vegetable
To support it organic growth and speed the development process for new products; Three months ago OriGene seeds acquired “Catom” a seed company from Israel that specialised with melon and water melon breeding.
The extended shelf lives of Harper type melons make it suitable for the American market. They can be shipped by sea from the production region (Brazil, Central America) to the US and Europe, where there is a demand for quality fresh melons.
varieties in response to demand and to the differing European and South American palates.
OriGene Seeds is expanding its hybrid watermelon varieties – both seeded and seedless varieties.
According to Ofir, consumer preferences in various countries oblige OriGene Seeds to adapt its varieties to its diverse markets. Watermelons can be in sizes ranging from 1.5 to 12 kg, and in an assortment of colours, both inside and out.
OriGene Seeds continues to grow into new challenges and will continue to invest a great effort by resources.
Its commitment to the environment has prompted it to develop varieties that are disease resistant — reducing the need for pesticides, more nutritious — in response to the increasing Western European demand for healthy food, and, in response to dwindling water supplies, developing varieties that can thrive under arid conditions.