Market Friendly Vegetable Size and Colour Diversity

OriGene Seeds is developing varieties per different geographical markets requirements
November 19, 2017
Market Friendly Vegetable Size and Colour Diversity (Enlarge)

With last year events affecting the Israeli seed industry – “OriGene seeds” has become the largest Israeli owned seeds company and keep it growing year by year with putting it focus on most competitive vegetable seeds market as: North America (USA /Mexico), Latin America (Brazil, Argentina, Colombia) while business are also booming in other emerging markets as East Europe, Asia and Africa.  The fast grow and increasing activity been support by “FORTISSIMO” a capital venture found that acquired 50% of the company on 2015.

The intensive support from “Fortissimo” provide “OriGene Seeds” capability to expend development efforts and recruit talented R&D (breeders) in addition to building a new modern plant and Lab. In addition to explore new market segments with different vegetable 

To support it organic growth and speed the development process for new products; Three months ago OriGene seeds acquired “Catom” a seed company from Israel that specialised with melon and water melon breeding.
We met OriGene Seeds Marketing Manager Ofir Elasar to discuss the company portfolio and to learn about its other business ventures. 



OriGene Seeds is developing the full range of varieties per different geographical markets requirements. Bet Alfa cucumbers are target for Middle East region, whereas Europe prefers the long type (Dutch Cucumber). The other type, Slicer (spinous and chubby) is preferred by the US and Mexican markets. there is an increasing demand by the health conscious, particularly in the West for small baby type that use as snack vegetable  to school children's lunch boxes.


OriGene Seeds have great success with its Ananas, Galia and Honey Dew type melons consume mainly by Europe, Middle East and US markets. Ofir says that incentive and add value for purchasing “Catom” was to gain a market edge by expanding distribution channels and variety diversity.
OriGene Seeds develop and promote the unique Piel de Sapo Melon to the Spanish market. It is a leader both in Spain and Brazil (which exports it to Europe). In addition OriGene Seeds develop the Yellow Canary melon type which is also suitable for markets in Europe, Central America and Brazil.

The extended shelf lives of Harper type melons make it suitable for the American market. They can be shipped by sea from the production region (Brazil, Central America) to the US and Europe, where there is a demand for quality fresh melons.
'A melon grown in Brazil', says Ofir, 'takes ten days to reach Europe by sea and therefore must have an outstanding shelf life. OriGene Seeds orks hard to develop varieties to the various growing and marketing locations.' 



OriGene Seeds is targeting to diversify colour, and to improve disease resistance. The other goal is to develop size and shape according to changing market demand for example the Acorn squash, which comes in several sizes and Butternut squash, The Company is developing new

varieties in response to demand and to the differing European and South American palates.



OriGene Seeds is expanding its hybrid watermelon varieties – both seeded and seedless varieties.
Ofir says that the trend to change from growing open pollinated to hybrid seeds is evident. However, this requires a substantial investment on the part of the growers, although the risks are minimal. 'Hybrid seeds ensure a safe, high quality, tasty and hardy crop.' Most Turkish farmers, for example, now plant hybrid seeds.

According to Ofir, consumer preferences in various countries oblige OriGene Seeds to adapt its varieties to its diverse markets. Watermelons can be in sizes ranging from 1.5 to 12 kg, and in an assortment of colours, both inside and out.


OriGene Seeds continues to grow into new challenges and will continue to invest a great effort by resources.

Its commitment to the environment has prompted it to develop varieties that are disease resistant — reducing the need for pesticides, more nutritious — in response to the increasing Western European demand for healthy food, and, in response to dwindling water supplies, developing varieties that can thrive under arid conditions.

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